At the end of 2017, a moment of deep sadness became an inspiration for me, without me having any idea in advance. This is how the ALLBYB brand came into being as a part of my life and the foundation of what I am today.
Every day I have to think about how happy I am that through my brand. I have experienced sensations like enthusiasm, passion, and love that were things I have never experienced during my professional career. That is why I am truly grateful. That is why it is remarkably important to me to start every single day with ALLBYB, to push my work forward, to share my dreams with everyone. It is a very special feeling to still experience the enthusiasm of the first day.